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A Product Marketing & Communications Manager (PMC) makes sure that prospective buyers are aware of a product's existence and will choose it over those of your competitors. This results in a significant amount of accountability and range of duties!
Interface between product and customer
You are an interface between customers, the product, corporate communications, sales, and many other things. You are responsible for the entire go-to-market plan, which includes positioning and messaging as well as pricing and packaging. You enable the sales department and support the customer retention team.
Tell the customer an appealing story
You must have a thorough understanding of the product and its target audience: what problem does your product solve? How will your customers benefit? How do you convince them your's is the best product? How easy is the buying process? How does your customer communicate, and how can you get in touch with them? Based on this information, you then have to create an emotional, alluring, and convincing story.
Analyze data and optimize the metrics
Building on the story, you will constantly test and create new stories in new formats, and channels. You learn from data and analytics and improve the impact of each particular measure using the collected data.
Gain practical experience in marketing and communications @ DPS
You won't simply "learn" how to accomplish this throughout the three-month training course at Digital Product School; you'll practice it every day. As a Product Marketing & Communications Manager at DPS, you will acquire crucial practical experience for your future career.
Batch#22 - Sep. 9 to Nov 29, 2024
Applications open until Jun. 27, 2024
What you will get
Get theoretical insights and practical experience in all relevant fields of digital marketing and communications.
Receive intense training and support by domain experts and experienced mentors and coaches.
Learn about design-thinking techniques, agile working methods, and the lean start-up methodology.
Attend Masterclasses delivered by our experienced partner Looping Group, one of Germany's leading agencies specializing in data-driven storytelling and brand-building.
Work in the Media PowerRoom in the Munich Urban Colab: a dedicated newsroom designed and equipped to meet the requirements of modern communication challenges.
Be part of an international community of more than 700 forward-thinking alumni.
Get a certificate after successful completion.
Receive up to € 1,000 per month in the form of a scholarship.
What you will do
Form a team of three Marketing & Communications Managers to solve a real communication problem.
Analyze the market, your competitors, and your target group to successfully position your product.
Nail down a communications strategy for a brand, product, or service in close coordination with your company partners.
Create a compelling story that generates interest from your target audience.
Conduct experiments and user research to find the best ways to reach your performance goals.
Find and analyze data to form your strategy and optimize your metrics.
Produce stunning videos, podcasts, landing pages, and other materials.
As a Product Marketing & Communications Manager at DPS you will learn the theory behind and also implement all aspects of creating an innovative communications strategy. After three months, you will be familiar with all relevant topics and techniques of modern (digital) marketing and communications.
Market research and target groups
From the outset, you will be introduced to the "problem space", a very broad definition of your challenge. Before deciding on a specific direction, you will first conduct market research and identify prospective target groups.
Persona, positioning and storytelling
Then, it’s time to get creative: you will build a persona, determine how to position your product, and develop a persuasive message and narrative for your target audience.
Production and tracking
Following that, you will produce and publish content on the channels you have chosen to reach your target group. In addition, you define the key metrics to measure its success and develop ideas to optimize your reach.
Marketing strategy
In the end, you will not only have developed a marketing strategy and campaign plan, but you will also have implemented it.
Agile working methods
But there's more: you will gain first-hand experience of what it’s like to work in an agile communications team with weekly reviews, retrospectives, and planning. You will work with a Kanban board and as an empowered team, you will decide how to manage your tasks.
Digital product development
And, last but not least, as a member of DPS, you will also learn about digital product development (e.g. design-thinking methods) and transfer these to the real world in a marketing and communications team environment.
... have a university degree (Bachelor's) or have completed a comparable qualification in marketing, communications, media design, production or any other related field.
... love to work hands-on and to create and try out new things.
... are interested in and knowledgeable about digital trends, technology, and culture.
... have got the ability to thrive under pressure and in a fast-paced environment
... like to deal with data and analyzing markets and metrics.
... have got excellent analytical, problem-solving, organizational and interpersonal skills.
... can demonstrate excellent teamwork skills and are motivated to grow as an awesome team player.
... are a natural problem solver with the willingness to work independently and use your initiative.
... have excellent communication skills in English; German would be a plus. You know how to communicate clearly – verbally and written – and have the ability to build strong relationships between people.
... you can fully commit to DPS during the twelve-week program. No side project, university course, or exam is acceptable.
... are available for 40 h/week during normal office hours.
... can be on-site in Munich for the program and you are willing to come to the office at least three days a week.
Batch#22 - Sep. 9 to Nov. 29, 2024
Applications open until June 27, 2024
Batch#23 - March 10 to May 30, 2025
Applications open until Dec. 4, 2024
1.
Prepare your CV and cover letter. Fill out and send the application form.
2.
Wait. To be fair and equal to all applicants we wait until the end of the application phase until we send you feedback on your application.
3.
If this stage of your application is successful, we will invite you for an interview call where we will talk about your motivation and qualifications. We will also (try to) answer any questions you have.
4.
Some days after your interview, you will receive a final confirmation. Please be patient as we receive a lot of applications from all around the world.
