Product Marketing & Communications Manager

To be a successful Product Marketing & Communications Manager (PMC) you have to have experience in all fields of marketing and communications. You have to know the product and its target audience, then how to create a compelling story around it. As a Product Marketing & Communications Manager, you have to also test and develop formats and channels and create and execute a strategy. These are based around data and analytics. And with the help of this data you also control and optimize the success of any given project.

In the 3-month training program at Digital Product School, you won't just learn how to do this, you'll do it every day! You will gain valuable hands-on experience for your future professional life.

Apply as Product Marketing & Communications Manager

What you will gain

#Be part of a diverse and international team of prospective communication specialists
#Get theoretical insights and practical experience in all relevant fields of digital marketing and communications
#Receive guidance and support from our experienced partner Looping Group, one of Germany’s leading agencies specialising in data-driven storytelling and brand building
#Work in a dedicated “Newsroom” – a space designed and equipped to meet the requirements of all modern communications challenges
#A state-of-the-art workplace in the new Munich Urban Colab
#A certificate after successful completion
#A scholarship of up to € 1,000.- per month

What you will do

#Form a team of three– to five Product Marketing & Communications Managers and solve a real communications problem
#Analyze the market, the competitors and your target group to successfully position your product
#Nail down a communications strategy for a brand, product, or service in close coordination with your stakeholders
#Create a compelling story that generates attention with the target audience
#Conduct experiments and user research to find the best-performing ways to reach your performance goals
#Find and analyse data to form your strategy and optimize your measures
#Produce stunning videos, podcasts, landing pages and other materials

What we expect

#You own a university degree (Bachelor) or have completed a comparable qualification in marketing, communications, media design, production or any other related field
#You have the passion for working hands-on to create and try out new things
#You are interested and knowledgeable in digital trends, technology and culture
#You’ve got the ability to thrive under pressure and in a in a fast-paced environment
#You have a deep interest in working with data and analyzing markets and measures
#You’ve got excellent analytical, problem-solving, organizational and interpersonal skills

#You know how to communicate clearly – verbally and written - and have the ability to build strong relationships between people
#You are a natural problem solver with the willingness to work independently and use your initiative
#You are a distinct team player
#You are fully committed to the program and have a high motivation to solve your challenge
#You are available to fully dedicate yourself to the program during the twelve weeks (40h per week during normal business hours (CE(S)T), no side projects, etc.)
#You can be on-site in Munich and you are willing to join the office at least three times a week

WHAT YOU LEARN

In our training program, you as a Product Marketing & Communications Manager will learn theory and practically implement all aspects of creating an innovative communication strategy.

After three months, you will be familiar with all relevant topics and techniques of modern (digital) marketing and communications. You will have firsthand experience of what it is like to work in an agile communications team in a state-of-the-art newsroom to develop solutions in real-time based on most recent user data and market analytics.

As a member of the Digital Product School, you will also learn about digital product development (e.g. Agile ways of working and Design Thinking methods) and transfer these to the real world in a marketing and communications team environment.

BE PART OF DPS

Apply now as Product Marketing & Communications Manager at Product School and immerse yourself in product marketing and communication!

Dates and deadlines of the upcoming batches:

Apply as Product Marketing & Communications Manager